Digital Marketing & Communications Manager
The Manager of Digital Marketing & Communications is responsible for managing and enhancing the digital channels and platforms (social media, websites, and extensive e-communications) for City of Asylum. In this position you will use strategic and tactical expertise to develop and lead our digital marketing and communications initiatives and campaigns. To succeed, you will need a problem-solving mentality along with strong digital online community and campaign organizing abilities.
This position is a one-person department that reports to the Executive Director. You will work closely with our directors of programming and external relations and less frequently with our bookstore and facility rental staff, writers-in-residence, and technical consultants.
- Create and publish content for website, social media, e-communications, and media partners, including: writing/editing, ensuring engaging and current content, inclusion of programs in listings, strategic alignment with institutional goals, and brand compliance.
- Develop and implement digital marketing strategies with internal stakeholders.
- Scheduling communications and meeting deadlines.
- Implement SEO and conversion optimization strategies to include all City of Asylum sites, content sharing, content tagging, paid social media advertising, link building, and other tactics.
- Establish metrics to measure digital engagement and use web/social network data and tracking systems to analyze data, compile online engagement reports, and monitor activity/success in the online presences/research and message testing.
- Communicate plans and results internally to assist us in planning and evaluating programs and fundraising.
- Light PR
- Manage interns
Knowledge, Skills, and Abilities
- Knowledge of and a demonstrable record of success in key responsibilities (min 2 years)
- Web design and user skills with expertise in WordPress, MailChimp, social media platforms including Facebook, Instagram, Twitter, and YouTube
- Knowledge of social media management tools
- Basic skills in design, document, and spreadsheet software
- Self-starter, entrepreneurial mentality, comfortable with a fast-paced, evolving organization
- Good, sparky writer
- Pluses: InDesign, Drupal, Salesforce/Patron Manager, multi-lingual, international experience, participation in creative networks
Salary for this position: is $40,000 – $55,000, with a traditional benefits package found with other nonprofit organizations of similar size, scope, and scale.
How to Apply: Please send resume and short cover letter explaining why you feel you will be successful in the position to Jobs@cityofasylum.org
Non-discrimination Policy: City of Asylum Pittsburgh is committed to results-oriented management aimed at achieving equal employment opportunity and shall apply good faith efforts to seek out, employ, train, and promote women and minority group members. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job.
As City of Asylum’s Executive Director, you will be leading an organization that our peers have deemed “the model for the world…expanding the idea of what is possible.” You will be the person who energizes and inspires our stakeholders.
City of Asylum creates a thriving community by protecting, celebrating, and building on creative free expression. We provide sanctuary to endangered literary writers, so that the writers can continue to write and their voices are not silenced. And we offer a broad range of free literary, arts, and humanities programs in a community setting to build social equity through cultural exchange. We anchor neighborhood economic development by transforming blighted properties into homes for our programs.
The cumulative effect of attendance on audience–hearing multiple stories and being able to ask and hear questions from others–is what we believe creates the empathy that is a precondition for change and reduces inequality, whether rooted in race, class, gender, ability, or ethnicity. We measure outcomes to support this social concern.
Our annual operating budget is currently $1.4 million. We have 12 full-time employees, 3 part-time employees, 13 board members, a national advisory board of artists, and many volunteers. Approximately 40% of our income is contributed, with the balance foundation and government grants. We also operate commercial subsidiaries.
We have re-developed over $12.5 million of property, beginning with 6 row houses used as residences for our programs and culminating in January 2017 with redevelopment of the long-abandoned Masonic Building–a $10.7 mixed use project that the Urban Redevelopment Authority called the “most deeply fundamental” project in Pittsburgh to its goals. It includes 8 rental units (2 below market rate) and Alphabet City, our home.
Alphabet City has spaces for performances and workshops, our offices, a bookstore (with 10,000 new books and used books) and a destination quality restaurant, Brugge on North (revenues exceed $1 million/yr). The project won the Urban Land Institute’s Award for Excellence, Best Community Place.
We do important work locally, nationally, and globally. Founded in the fall of 2004, we have now had visiting artists from over 80+ countries. Our neighbors credit us with breaking down barriers of race, gender, and class in our community. We have been awarded significant grants for our creative placemaking from several national foundations, ArtPlace America, and the NEA and for social entrepreneurship.
- Our core program is our Writer Sanctuary Program. It provides writers (and their families) exiled under threat of persecution with long term financial and social assistance, including a rent-free furnished house.
- We present over 170 free programs per year in Alphabet City: Readings, jazz, films, and our annual Jazz Poetry Month.
Web sites: cityofasylum.org / alphabetcity.org
The Executive Director is a passionate advocate for creative free expression, culturally adept, comfortable in public, expansive in vision, and a committed, roll-up-the-sleeves pragmatic leader pragmatic leader able to guide our Directors in turning vision into reality.
Job Description, Executive Director
City of Asylum’s range of activities is unusually diverse and complex for an organization of our size, including our writer residency program, creative placemaking, arts and humanities presenting, commercial subsidiaries, and property development and management. The Executive Director of City of Asylum will be transitioning leadership from the co-founders, who have directed the organization since 2004 and will work with them to develop the plan for a successful transition. The Executive Director will cultivate relationships with media, grantors, foundations, corporations, and individuals to raise funds and promote our organization locally and nationally. Our constituents include partner organizations and people from many socio-economic, racial, and ethnic backgrounds, and the Executive Director must be welcoming and able to work productively with all.
KEY RESULT AREAS
Leadership, Vision, and Management
- Assures City of Asylum imaginatively achieves our mission and maintains our values, which are rooted in hospitality and creative freedom.
- Assures that City of Asylum refreshes and achieves the goals in our strategic plan and our multi-year business/capitalization plan
- Monitors and evaluates the outcomes and impact of our activities and make improvements or changes as necessary.
- Leads and manages staff: Direct reports include directors of strategic external relations, operations and finance, programs and marketing.
- Builds strategic alliances.
- Grows and supports a high-performing and passionate Board of Directors.
- Is opportunistic, meets commitments, and comfortable with a fast pace.
Revenue Generation and Community Relations
- Leads us in raising contributed revenue for the organization to meet annual budget and in growing our working capital and reserves.
- Builds ongoing relationships with philanthropic foundations, individual donors and corporate sponsors, community and cultural organizations, and political leaders.
- Conceptualizes grant proposals and works with grant writers to assure quality finished proposals.
- Is imaginative in using our assets to grow earned income.
- Is our primary media contact and represents us to the public.
(We have Directors for each of our key programming areas. It is not expected that the Executive Director have expertise in all.)
- Assures our residency and presenting programs are best-in-class and serve as national and international models.
- Assures the health, safety, legal status, and outcomes for writers in our residency programs.
- Assures that our audiences are representative of the entire community and that our programs increase empathy and understanding.
- Uses technology to integrate global partners into our programs, to remove barriers of distance, language, and cost.
- Is known to our audiences as the leading advocate of our values and mission.
Knowledge, Skills, and Abilities
- A demonstrable record of success in key responsibilities (min 5 years).
- Knowledge of budgeting and financial reporting.
- Strong written and verbal communication skills; a persuasive and passionate communicator who can inspire one-on-one and in public speaking.
- Pluses: multi-lingual, international experience, experience in minority communities, and participation in creative networks.
This position offers superior compensation and a traditional benefits package found with other nonprofit organizations of similar size, scope, and scale.
How to Apply
Please send resume and cover letter explaining why you feel you will be successful in the position to ED@cityofasylumpittsburgh.org. No phone calls. We are committed to diversity and support of artists. Applications and inquiries will be treated confidentially.
City of Asylum Pittsburgh is committed to results-oriented management aimed at achieving equal employment opportunity and shall apply good faith efforts to seek out, employ, train, and promote women and minority group members.